Success starts and ends with freedom.

Mark Rampolla is a founder, author, investor, and teacher who believes freedom sets you up for real success.

Pre-Order The Book
INSIDE The Book

Success isn’t what sets you free —  freedom sets you up for real success.

For years, Mark Rampolla believed what most entrepreneurs do… If he worked hard enough, scaled big enough, and made enough money — he would be free. 


Mark followed that formula to a tee. He founded ZICO Coconut Water, scaled it over nine years, and sold it to Coca-Cola for over $200 million. But instead of feeling free, he felt stressed, overcommitted, and trapped: disconnected from what truly mattered…to him. 


That’s when Mark realized the truth: freedom isn’t the reward for success — it’s the foundation of it.

True freedom isn’t just about the size of your business or bank account. It’s about living in alignment — where your time, attention, and choices reflect who you really are and what you truly want.

 

Today, as Co-Founder and Managing Partner of GroundForce Capital, Mark helps entrepreneurs break free from the grind and build with purpose — so they, and the companies they lead, can both thrive.

About The Book

Break free from the pressure to succeed on other people’s terms—and claim the freedom to live and lead your way.

Entrepreneurs start a business to be their own boss but if the job you made for yourself feels more like a grind than a labor of love, it’s time to abandon someone else’s vision of success so you can achieve professional and personal freedom.



Mark Rampolla thought he knew what he wanted when he started ZICO Coconut Water: success—and then freedom. But even after selling the company to Coca-Cola for over $200 million, he still felt bound by unconscious conditioning, limiting beliefs, outdated dreams, and the relentless hustle culture of entrepreneurship.


Through deep personal work—and by guiding hundreds of other entrepreneurs and leaders—Mark discovered a new path to access and sustain true freedom, even while running multiple businesses. He developed a system of seven actionable steps to build his dreams, redefine success for himself, and be present in every day of his journey. It led to more freedom than he ever imagined possible—and, surprisingly, even greater success. And now, he wants that for you. Not someday. Now.


What if freedom isn’t something you earn at the end—but something you can begin with and carry with you every step of the way? It’s time to live your best life—one that’s richer, freer, and more fulfilling than anything you’ve dared to imagine. It’s time for The Entrepreneur’s Guide to Freedom.

Pre-Order The Book

For bulk orders of 10+ books

“Most business books teach you how to win. This one teaches you how to live – while you build, lead, and grow. It is both a wakeup call and a lifeline to entrepreneurs.”

—Sara Blakely, Founder, Spanx

“Mark’s journey proves that true success isn’t just building big businesses—it’s building a life aligned with your values. An essential read for any founder who wants to scale impact without losing themselves.”

—Nick Green, Co-founder & CEO, Thrive Market

"If you're looking for hacks, skip this book. If you're ready to earn your freedom through discipline and truth, Mark’s the real deal."

—Joe De Sena, CEO & Founder, Spartan

An Entrepreneur’s Guide to Freedom is a powerful roadmap for building the life and business you actually want. Mark Rampolla breaks it down with clarity, heart, and hard-won wisdom. His seven steps aren’t just actionable—they’re liberating. A must-read for the undaunted.”

—Kara Goldin, Founder of Hint Inc.; Author of Wall Street Journal Bestseller Undaunted; Host of The Kara Goldin Show

About the author

Mark Rampolla

Mark Rampolla is a visionary entrepreneur, investor, writer, speaker, and coach, known for inspiring mission-driven leaders to build businesses that matter. As cofounder and comanaging partner of GroundForce Capital, he guides bold founders to scale companies with purpose and impact.

 

Previously, Mark founded ZICO Coconut Water, pioneering the multibillion-dollar coconut water category and selling the brand to The Coca-Cola Company—before famously buying it back.

 

Over his career, Mark has invested in more than one hundred companies, served on over twenty boards, raised more than $1 billion in capital, and created over $5 billion in enterprise value and tens of thousands of jobs. His influence has shaped industries, accelerated movements, and empowered a generation of conscious entrepreneurs.

 

A former Peace Corps volunteer, corporate executive, and author of High-Hanging Fruit, Mark is deeply passionate about helping entrepreneurs break free—from mental, emotional, financial, and societal constraints—to live and lead with true freedom.

 

Since losing his home in the 2025 Pacific Palisades fires, Mark has been wandering. But not every wanderer is lost.

Your Guide to Freedom

Join an Exclusive Beta Cohort & Work Directly with Mark Rampolla for 7 weeks

Practical, hands-on strategies & tools to create more wealth, impact, & joy with ease

Live coaching & mentorship from Mark — direct access to his insights & methods

Small, intimate, curated group of high-performing leaders

By the end of the 7 weeks, you'll walk away with...

  • Clarity on what true freedom means for YOU & a blueprint to achieve it.
  • New tools and habits that unlock results with ease.
  • A curated network of like-minded entrepreneurs dedicated to success and personal growth.
  • A clear and actionable plan to get a 5-10x ROI on your investment in this course!

This is not just a course. This is a radical invitation to free yourself from everything that holds you back — not just in business, but in life. It’s designed for entrepreneurs, leaders, and changemakers who are ready to break free and achieve success beyond what they ever thought possible. 

Contact Us

GroundForce Capital is a returns-driven investment firm dedicated to investing in companies seeking to solve the most pressing issues tied to human and planetary health.

Learn More